BLKBRD COLLECTIVE HAS BEEN SELECTED FOR THE 2020
NEW COVENT GARDEN MARKET VITRINE ART COMMISSION
This October, the second annual iteration of the three-year long New Covent Garden Market Vitrine Art Commission project will be unveiled to the public, featuring a powerful new outdoor mural by south-east London based BLKBRD Collective.
Initiated and funded by VINCI St. Modwen (VSM) in association with Covent Garden Market Authority, and realised in collaboration with Art Night, this new artwork, titled ‘BLOOM!’, will shine a light on the valued market workers across the fruit, vegetable and floral industries that keep London running.
‘BLOOM!’ will be presented on the building façade of The Flower Market at New Covent Garden Market, offering passersby and market visitors an accessible insight into the trade and custom of the market workers — traditionally not visible to the public due to their night-time working hours.
Building on their work from the Stay Strong Route project — through which BLKBRD Collective sought to publicly celebrate essential workers during the 2020 pandemic — this new mural will emphasise the importance of the workers in and around New Covent Garden Market; highlighting marginalised professions that have been under valued in the past, and their roles in shaping sustainable and self-sufficient communities and lifestyles.
BLKBRD Collective creates public murals that raise support for marginalised workers and communities in the UK. Their murals aim to raise morale during difficult times and ask important questions about the state of overlooked communities and areas. Their most recent work celebrated key workers on the frontline of COVID-19, communicating the effects of the pandemic on minority communities. As a collective, BLKBRD seeks to make high impact public artworks that connect people to their history and environment.
Launching today, ‘BLOOM!’ will be on display until October 2021 on the building façade of The Flower Market at New Covent Garden Market on Nine Elms Lane.
For further information or press inquiries, please refer to Press Release here.