OPEN CALL: NEW COVENT GARDEN MARKET VITRINE ART COMMISSION 2O21

We are seeking proposals from artists for the final edition of Vitrine; a paid commission for a 20m long public art space on Nine Elms Lane at New Covent Garden Market.

THE BRIEF

We are looking for artwork proposals that celebrate the themes of fruit, vegetables, flowers and/or plants. Your artwork should serve to build a closer relationship between the market and Londoners by putting the spotlight on the wonderful produce that makes the market so renowned.

The commission can feature photography, painting, text work or any other two-dimensional medium. The artwork will be replicated onto perforated vinyl sheeting and affixed to the frontage of the market on Nine Elms Lane. The Vitrine dimensions are 20,610mm x 4800mm.

New Covent Garden Market Vitrine Art Commission is a three-year long public art commission, initiated and funded by VINCI St. Modwen (VSM) in association with Covent Garden Market Authority and realised in collaboration with London’s largest contemporary arts festival Art Night.

For the New Covent Garden Market Vitrine Art Commission 2020, BLKBRD Collective was chosen to create a new work titled ‘BLOOM!’ (2020) that is on display until October 2021.

THE SPACE

New Covent Garden Market is the UK’s largest fresh produce market. The community of traders keep London fed and flowered by supplying the capital’s chefs and florists with wonderful fruit, veg, flowers and plants.

The Flower Market sits directly on Nine Elms Lane opposite the famed Battersea Power Station. The building façade has a 20m x 5m vitrine that is now an established public art space. The vitrine sees 25,000 vehicles pass by every day – that’s more than 9 million a year – and many people walking by too. This is a vast art canvas with an enormous public audience.

HOW TO ENTER & MORE INFORMATION

Deadline for applications: Thursday 27th May 2021 at 6pm.

To enter, please complete the application form available via this link. Please refer to the selection criteria and guidance notes for applicants here before applying.

For more information, please visit the NCGM website.